UGC creative direction for SaaS, tech and fintech
UGC that doesn’t sound like an ad.
Wadai Media writes the scripts, directs the format and sources the creators, so every video looks like a real user made it. We make content at volume without giving up quality, with creator strategies built for virality.
For brands that need content that converts at volume, and for agencies that need a creator bench they can trust.
What does wadai mean?
Wadai (wa-dai) is Japanese for a topic everyone is talking about, the thing that comes up in every conversation.
That is what we aim for with every video: content people talk about, share and come back to, made at a volume that keeps your brand in the conversation.
Brands we’ve made content for
How we work with you
Two ways to work with us.
For brands
The full pipeline, done for you.
From research to finished video, at the volume your paid and organic channels need. You get scripts, directed creators and content built to convert.
For agencies
A creator bench behind your team.
Your clients stay yours. We run the script desk and the creator side so you can say yes to UGC without lifting a finger.
Why agencies work with us
Three problems we take off your team’s plate.
What we fix
Why most UGC gets scrolled past.
It sounds scripted.
The problem
Creators read lines off a page, and viewers can tell within three seconds.
What we do
We write in the voice of your actual user, then direct delivery so it lands as a real opinion.
It feels agency-made.
The problem
Overproduced, over-polished clips that people recognize as ads and swipe away.
What we do
Native formats, creators who look and sound like your buyers, and direction that keeps it organic.
It talks to everyone.
The problem
Generic niche messaging that speaks to nobody in particular and lists features instead of telling a story.
What we do
Each script targets one specific avatar and funnel stage, with your product’s edge woven into the story.
Services
What you can hand us.
Concept-to-script
Market and avatar research, positioning, then scripts and creative direction that are ready to shoot.
Creator casting and management
Creators matched to your buyer, briefed, directed and managed through delivery and revisions.
Hook and script bank
A standing library of hooks and scripts, so your team never starts from a blank page.
Testing frameworks
One idea, several hooks, formats and angles, built so you learn what works quickly.
Strategy for agencies
Your creators, your clients. Our content strategy and script desk working behind your platform.
Where we’re sharpest
Built for products people need explained.
SaaS and tech
Product walkthroughs, use-case stories and founder-style takes that make software feel obvious to the person who needs it.
Fintech and finance apps
Brands people trust with their money. A proven playbook, written with the niche’s rules in mind from the first draft.
AI tools and apps
Fast-moving products need fast, fresh creative. Hooks and formats built for quick launch cycles.
Process
From brief to videos worth posting, at volume.
Research
Your market, your competitors and the one buyer we’re writing for.
Script and direct
Angles, hooks and formats across every funnel stage, written to sound human.
Cast and film
Creators matched to your buyer, briefed and directed through every shoot.
Test and iterate
Variations go live, results come back, and the next round gets sharper.
Pricing
Priced by creators, per client.
Pick a tier for each of your clients. The strategy, the scripts and the creators all run through Wadai, and every tier is month to month.
Starter
The way in. Test the fit on one client.
Growth
For clients you are scaling.
Scale
For clients that need volume every day.
Each creator makes around 30 short videos a month. Creators earn a performance bonus on any video that passes 50,000 views. Bonuses are passed through at cost with a monthly cap you set, so a viral video never arrives as a surprise. Want a quote for your clients? Get in touch.
Have a brand that needs content, or an agency that needs a strategy?
Tell us what you’re promoting and who needs to hear it. We’ll reply with a plan and a price.
Email us: contact@wadaimedia.com